By - PureHealth and the Family Development Foundation have launched Healthy Horizons, a preventive care programme for Emirati senior citizens in Abu Dhabi.
- The programme combines free screenings, specialist-led workshops and guided activity with digital onboarding to Pura, PureHealth’s AI health companion.
- Early rollout already involves 54 trained PureHeroes volunteers who have logged more than 270 service hours.
PureHealth Healthy Horizons is Abu Dhabi’s latest bet on catching health problems before they start, rather than treating them after the fact. The programme, launched with the Family Development Foundation, brings preventive screenings, specialist workshops and digital health tools directly to Emirati senior citizens in the community.
What PureHealth Healthy Horizons actually covers
Healthy Horizons is delivered in collaboration with Emirates Foundation, Active Abu Dhabi and several PureHealth entities, including SEHA, SEHA Clinics, Sheikh Shakhbout Medical City and Sakina. Together, the partners have built a model that pairs community outreach with direct pathways into PureHealth’s clinical network, so a screening at a local social club can lead straight into specialist care if something is flagged.
The programme focuses on the health issues that matter most for older adults: geriatric medicine, chronic disease management, vision health, sleep quality and mental wellbeing. Participants also get assisted onboarding to Pura, PureHealth’s AI-powered health companion app, which is meant to help seniors stay connected to their care team between in-person visits.
Why the digital piece matters
Digital health tools often struggle with older users, and PureHealth appears to have designed around that problem rather than ignoring it. Assisted onboarding, meaning a person helps a senior citizen set up and use the app rather than expecting them to do it alone, is a small detail that tends to determine whether a digital health push actually reaches its intended audience or just looks good in a press release.
A volunteer network doing the groundwork
Much of the early delivery has leaned on PureHeroes, a national healthcare volunteering platform that Emirates Foundation and PureHealth launched together to mobilise skilled volunteers for community health work. So far, 54 trained PureHeroes volunteers have contributed more than 270 service hours to Healthy Horizons, running free preventive screenings and helping seniors register on the Pura platform.
Fatima Aziz Al Marzouqi, Social Clubs Officer at Barakat Al Dar, part of the Family Development Foundation, said the initiative reflects the organisation’s commitment to protecting the dignity and wellbeing of senior citizens while keeping them engaged as active members of society. Leya Al Damani, PureHealth’s Chief Sustainability Officer, framed the programme as part of a broader shift in how the company thinks about healthcare. “Sustainable healthcare is not only about treating illness,” she said. “It is about early intervention, community resilience and enabling seniors to remain active participants in society.”
Part of a wider senior care strategy
Healthy Horizons builds on PureHealth’s existing geriatric services, including the Barakatna Clinic that Sheikh Shakhbout Medical City launched in December 2025 with Abu Dhabi’s Department of Community Development and the Family Development Foundation. It also aligns with the UAE’s National Policy for Senior Citizens and the Barakatna initiative launched by President Sheikh Mohamed bin Zayed Al Nahyan, which aims to strengthen community-based care for older Emiratis as part of the country’s Year of Family programming.
Why it matters for Gulf healthcare
The launch lands at a moment when PureHealth is scaling fast on the commercial side too, reporting 20 percent net profit growth and Dh14.9 billion in revenue in the first half of 2026. Programmes like Healthy Horizons show how the company is trying to pair that commercial growth with population-level prevention work, a combination that Gulf healthcare systems are increasingly betting on as they face rising chronic disease rates and ageing citizen populations over the next decade.
Structured as a recurring outreach model rather than a one-off event, Healthy Horizons is expected to expand into additional communities over time, broadening screening coverage and strengthening the digital follow-up that keeps seniors connected to care after their first visit.
Curious how PureHealth’s broader business is performing? Read our coverage of the Aldar-PureHealth bet on UAE longevity communities.
Sources: Abu Dhabi Media Office, Gulf News.